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Marketing Strategist

Company: Castlight Health
Location: Sandy
Posted on: April 10, 2021

Job Description:

Sr. Digital Marketing Strategist The Sr. Digital Marketing Strategist will develop and execute direct marketing campaigns, including email, direct mail, push, in-app notification, and other channels, in support of Castlights engagement strategy and mission. The position reports to the Director of User Marketing. Responsibilities:

  • Lead creative campaign ideation:
  • Drive execution: Creatively identify digital marketing tactics that will accomplish key objectives and support the broader growth strategy.
  • Lead experimentation: Collaborate with product managers and marketing team peers to plan, execute, and measure multivariate experiments related to conversion and UX optimizations.
  • Build campaigns: Develop structured campaigns across all platforms. Own campaign timelines and improve engagement metrics driving towards key outcomes
  • Campaign analysis: Develop a structured approach to tracking & testing so that we invest in the campaigns that perform the best. Work with the Analytics team to ensure we have the right tooling in place to optimize and learn from our outcomes.
  • Manage the metrics: Identify and report out trends, provide recommendations for content, design, website navigation enhancements.
  • Design & branding: Effectively interpret brand guidelines to assist in basic design asset creation. Email or landing page design creation. Recognize when design or copy is off-brand and make necessary changes.Requirements:
    • Required skills and experience: At least 5 years of digital marketing strategy experience that includes analysis, campaign design, execution, and measurement.
    • Demonstrated marketing expertise with the ability to develop multichannel campaigns and user journeys that span diverse health and wellbeing topics, audiences and end-user behavior goals
    • Passion for driving behavior change that is grounded by user-centric thinking
    • Professional, poised presence in presentation and communication
    • Highly organized and detail-oriented with exceptional sense of accountability
    • Proven ability to manage multiple projects and creative ideas in a fast-paced environment
    • Experiencing using digital best practices, including content strategies and tactics (e.g. SEO, A/B testing, optimization for conversion)
    • Google Ad Works and Social Media experience a plusB.A. or B.S. in Marketing, English, Communications, Journalism, Mass Media, or related fields.

Keywords: Castlight Health, Sandy , Marketing Strategist, Advertising , Sandy, Utah

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