Vice President, Direct to Consumer
Company: PrincePerelson and Associates
Location: Sandy
Posted on: May 16, 2022
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Job Description:
Vice President, Direct to Consumer Sandy, UT $200-250K/year,
Base A reputable and highly innovative eco-friendly product
manufacturing company in Utah is looking to bring on a Vice
President, DTC. This new role will lead the development of the
digital DTC strategy and focus on customer acquisition and the
growth of ecommerce sales through the company---s own site
functionality, UX, site merchandising, and any related experiences.
The VP will also collaborate with the VP of Digital Commerce on
marketing strategy, social media, and content strategy. The ideal
candidate will have strong cross functional leadership with an in
depth understanding of what it takes to grow and expand a
Direct-to-Consumer ecommerce business. Responsibilities: Digital
strategy for brand to drive revenue growth while designing the
end-to-end customer experience Lead digital marketing teams to
develop go-to market campaigns (awareness, consideration,
conversion, engagement, retention) Use qualitative and quantitative
data to drive strategy Generate brand awareness to drive revenue
through influencer campaigns and social media strategies Expand
marketplace channels Drive innovation through researching new
revenue models, including new DTC ecommerce revenue models, new
customer acquisition techniques and understanding evolving customer
expectations Qualifications: 10 years consumer digital and
ecommerce sales experience, ideally with a public company Deep
knowledge and understanding of digital and email marketing
strategies, customer acquisition strategies, and skills to link
back to LTV Understanding of site analytics, sales, and financial
data Proven ability to manage, lead, and scale high performing
teams Demonstrate proficiency in P&L management, forecasting,
and overall execution against sales forecasts Intense passion for
working in growing consumer goods business with huge
entrepreneurial opportunities PrincePerelson is an Equal
Opportunity Employer and we do not discriminate against applicants
due to race, color, religion, sex, national origin, age,
disability, genetics, veteran status, or on the basis of disability
or any other federal, state or local protected class. All
applicants applying for U.S. job openings must be authorized to
work in the United States.
Keywords: PrincePerelson and Associates, Sandy , Vice President, Direct to Consumer, Executive , Sandy, Utah
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