Vice President, Direct to Consumer

Company: PrincePerelson and Associates
Location: Sandy
Posted on: May 16, 2022

Job Description:

Vice President, Direct to Consumer Sandy, UT $200-250K/year, Base A reputable and highly innovative eco-friendly product manufacturing company in Utah is looking to bring on a Vice President, DTC. This new role will lead the development of the digital DTC strategy and focus on customer acquisition and the growth of ecommerce sales through the company---s own site functionality, UX, site merchandising, and any related experiences. The VP will also collaborate with the VP of Digital Commerce on marketing strategy, social media, and content strategy. The ideal candidate will have strong cross functional leadership with an in depth understanding of what it takes to grow and expand a Direct-to-Consumer ecommerce business. Responsibilities: Digital strategy for brand to drive revenue growth while designing the end-to-end customer experience Lead digital marketing teams to develop go-to market campaigns (awareness, consideration, conversion, engagement, retention) Use qualitative and quantitative data to drive strategy Generate brand awareness to drive revenue through influencer campaigns and social media strategies Expand marketplace channels Drive innovation through researching new revenue models, including new DTC ecommerce revenue models, new customer acquisition techniques and understanding evolving customer expectations Qualifications: 10 years consumer digital and ecommerce sales experience, ideally with a public company Deep knowledge and understanding of digital and email marketing strategies, customer acquisition strategies, and skills to link back to LTV Understanding of site analytics, sales, and financial data Proven ability to manage, lead, and scale high performing teams Demonstrate proficiency in P&L management, forecasting, and overall execution against sales forecasts Intense passion for working in growing consumer goods business with huge entrepreneurial opportunities PrincePerelson is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States.

Keywords: PrincePerelson and Associates, Sandy , Vice President, Direct to Consumer, Executive , Sandy, Utah