Senior Marketing Technology Strategist

Company: Saxton - Horne Communications
Location: Sandy
Posted on: March 15, 2020

Job Description:

Saxton Horne Communications is looking for a Senior Marketing Technology Strategist to join our team as we build out a Marketing Technology Strategy team. The Marketing Technology Strategy team ensures that the marketing systems and technologies are fully integrated to meet the needs for various marketing functions. The team evaluates the technical needs of the organization and recommends solutions for marketing technology platforms. This team defines system and functional requirements, assesses available technologies, and assists the team in making sure all marketing activities are trackable. Job Description: Qualified candidates should have experience with:

• Managing a team.
• Working with outside technology partners and consultants.
• Evaluating marketing technology tools by gathering business requirements from the teams utilizing the technology.
• Researching technologies and integrations to improve business efficiencies and drive revenue.
• Identifying and building business cases for new tools as well as negotiating technology contracts.
• Acting as the driver and resource for the implementation of marketing technologies.
• Ensuring that the business is making smart technology decisions and being fiscally responsible with technology decisions.
• Pushing innovation within an organization.
• Integrating all marketing technology tools with each other and with agency data storage and reporting solutions.
• Maintaining tools in accordance with best practices.
• Auditing tools and mandating standards of use to ensure best practices are in place and tools are being used to their fullest capability.
• Ensuring that all data is available to the analytics team and establish ideal data structure to meet all business reporting and analytics needs.
• Interfacing with the IT team to make sure network, infrastructure, security, and compliance needs are met across the organization and technologies.
• Maintaining all platform documentation in a central location.
• Creating applications that meet the needs of the business and simplify the work of the agency. Qualifications Job Qualifications:
  • Bachelor's Degree in Marketing, Business, Computer Science, Information Systems, IT, or equivalent work experience.
  • 5+ years of experience in marketing technology and/or marketing operations.
  • Strong experience with marketing technologies such as Adobe, Oracle, Salesforce, Marketo, Tealium, etc.
  • Working knowledge of Google Analytics and/or Adobe Analytics.
  • Working knowledge of Google Ads, Google Campaign Manager, Kenshoo, Marin, or another ad server.
  • Working knowledge of the Facebook Ad Platform.
  • Working knowledge of reporting solutions such as Tableau, DOMO, etc.
  • Proven track record with technology implementations, specifically experience implementing a Data Management Platform (DMP) and/or ad server.
  • Strong project management, collaboration and customer service skills.
  • Excellent attention to detail, strong communication skills, strong strategic thinking, creative problem solving and analytical skills.
  • Adaptable to constant change and fast-paced environments. Position Type Full-time
    Wage Work Schedule

Keywords: Saxton - Horne Communications, Sandy , Senior Marketing Technology Strategist, IT / Software / Systems , Sandy, Utah