VP Public Relations
Company: Mountain American Credit Union
Posted on: June 9, 2021
Please reference the schedule and minimum qualifications listed
below before applying.
If you need assistance with filling out our application form or
during any phase of the application, interview, or employment
process, please notify our Human Resources Team at 801-366-6947
option 1 or email email@example.com and every reasonable
effort will be made to accommodate your needs in a timely
The Vice President of Public Relations (VPPR) is a dynamic,
results-driven public relations and communications specialist. The
VPPR will work alongside senior leadership to develop and execute
integrated external PR and communication strategies that align with
organizational business strategies and goals. This role will be
responsible for development and execution of strategic corporate
communications plans that advance the MACU strategic business
objectives, influence public opinion and enhance corporate
reputation. This individual will assist on and be able to lead
crisis communications and special situation projects. The VPPR will
oversee media relations, have deep relationships with top tier
business journalists and is able to leverage those relationships to
pitch/secure coverage on behalf of the organization. This role will
function in a team environment where management and junior staff
work hand in hand to achieve outstanding results.
Marketing and PR Team
9800 S Monroe St
Sandy, UT 84070
To be effective, an individual must be able to perform each job
Provides ongoing leadership, innovation, thought leadership,
training, and coaching, resulting in the creation of a vision and
processes that will enhance the Public Relations team to meet
Studies the organization's objectives, critical measures,
promotional policies and needs to build strong public relations
strategies that influence public opinion and promotes products,
ideas, and services.
Reviews and understands MACU services and products and must be
able to speak fluently to all services offered.
Makes strategic recommendations to Senior Leadership using
organizational data and other research means and provides
actionable recommendations that will help the credit union achieve
its goals and implements change.
Accelerates execution, connectivity, and impact of initiatives.
Works collaboratively with other team members and departments to
connect dots and integrate initiatives as needed.
Builds and maintains relationships with relevant print,
electronic and broadcast media in business, finance, technology,
and mainstream news arena.
Provides strategic input and works with SVP Marketing/PR to
create annual Public Relations Strategic Plan.
Works closely with key internal and external partners, including
internal lines of business and external grantees, to align
Proactively manages all outreach and reactive media relations;
and assumes responsibility for the development and execution of a
media relations program.
Develops and maintains awareness of editorial calendars and
reporters' interests to actively place stories and anticipate
emerging opportunities. Brainstorms new pitch ideas and angles to
keep a steady flow of coverage outside of press releases.
Keeps a pulse on trending topics in the market and identify
media opportunities for thought leadership.
Writes high level communications (e.g. press releases, bylines,
opeds) and pitch them to the media.
Assists in the CEO communications to members, employees and
Develops and manages joint media strategies with clients,
strategic partners and industry influencers to increase awareness
and recognition in the marketplace.
Crafts messaging and coordinates PR strategy across multiple
channels (events, social, etc).
Communicates strategic vision internally and externally and help
business development teams disperse the strategy to the greater
organization and beyond.
Creates and maintains the appropriate metrics to evaluate impact
and effectiveness of external communications.
Provides support on a variety of ongoing communication needs,
including communications counsel, calendar development, briefing
documents and talking points.
Prepares and staffs executives for media interviews and external
- Supports ad hoc communications assignments across
communications and the communications team.
KNOWLEDGE, SKILLS, and ABILITIES
The requirements listed are representative of the knowledge,
skills, and/or abilities required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the
essential job functions.
- 10 years of experience driving innovative communications,
public affairs and media relations strategies for corporations,
government, campaigns, PR agencies or non-profits, with an emphasis
Keywords: Mountain American Credit Union, Sandy , VP Public Relations, Other , Sandy, Utah
Didn't find what you're looking for? Search again!